The value of mobile applications: A utility company study

The value of mobile applications: A utility company study

The value proposition of mobile applications i.e. the net value of the benefits and costs associated with the adoption and adaptation of mobile applications is discussed. A means-ends network that depicts the fundamental relationships among the objectives such as efficiency, effectiveness, customer...

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Bibliographic Details
Main Authors: NAH, Fiona Fui-hoon, SIAU, Keng, SHENG, Hong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2005
Subjects:
Customer service
Infrastructures
Means-ends network
Up-to-date customer
Databases and Information Systems
Digital Communications and Networking
OS and Networks
Online Access:https://ink.library.smu.edu.sg/sis_research/9587
https://ink.library.smu.edu.sg/context/sis_research/article/10587/viewcontent/The_value_of_mobile_applications.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/9587
https://ink.library.smu.edu.sg/context/sis_research/article/10587/viewcontent/The_value_of_mobile_applications.pdf

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