Digital marketing in the artificial intelligence and machine learning age
We are living in a period of profound change driven by digitization, information and communication technology, artificial intelligence, machine learning, and robotics (Gupta, Keen, Shah, and Verdier, 2017; Wang and Siau, 2019). Traditional marketing is shifting to digital marketing enabled by AI and...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2019
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9601 https://ink.library.smu.edu.sg/context/sis_research/article/10601/viewcontent/AMCIS_2015_Proceedings_Template.pdf |
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| Institution: | Singapore Management University |
| Language: | English |