Organizational change in the artificial intelligence age – The case of marketing and sales
Artificial intelligence (AI), robotics, machine learning, and automation are revolutionizing the field of marketing and sales. Although the field of sales and marketing has been impacted by advanced technologies continuously, the impact of AI on sales and marketing field is expected to be transforma...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9604 https://ink.library.smu.edu.sg/context/sis_research/article/10604/viewcontent/OrganizationalChangeintheArtificialIntelligenceAge__The__1_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |