Gamification of enterprise systems

• Main Authors: NAH, Fiona Fui-hoon, ESCHENBRENNER, B., CLAYBAUGH, C., KOOB, P.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: gamification; designelements; enterprise system; challenge; interactivity; goal orientation; social connectivity; competition; achievement; reinforcement; fun orientation; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/9894; https://ink.library.smu.edu.sg/context/sis_research/article/10894/viewcontent/systems_07_00013_v2.pdf
• Institution: Singapore Management University

Enterprise systems have become an integral part of an organization’s operations. However, they also pose many challenges to organizations from the perspective of implementation, user training, as well as use and acceptance. Without effective usage, enterprise systems may not be able to provide the strategic or competitive advantages that organizations desire. Therefore, organizations mayconsider gamification to enhance training, acceptance, and usage. We discuss the various ways in whichenterprise system challenges can be addressed through the lens of gamification and present a frameworkforgamificationofenterprisesystems. Theframeworkiscomprisedofbasicprinciplesand key design elements of gamification, as well as their application to enterprise systems. The specific principles of gamification include Challenge, Interactivity, Goal Orientation, Social Connectivity, Competition, Achievement, Reinforcement, and Fun Orientation. Design elements, such as points, levels, badges, leaderboards, progress bars, quests, and avatars, represent the application of these gamification principles, which can foster engagement with enterprise systems. The framework was validated by a group of experts. We also provide practical and theoretical implications, as well as suggestions for future research.