Role of social media in public accounting firms
Social media has been widely used for both professional and personal communications. Businesses recognize the importance of social media and are using them to fulfill various business objectives. In this paper, we focus on analyzing the business objectives of public accounting firms that have both a...
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Main Authors: | ESCHENBRENNER, Brenda, NAH, Fiona Fui-hoon, LU, Zhiwei |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2018
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/sis_research/9978 https://ink.library.smu.edu.sg/context/sis_research/article/10978/viewcontent/978_3_319_91716_0_36_pvoa.pdf |
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Institution: | Singapore Management University |
Language: | English |
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