Relationships between willingness to share information for benefits and trust

Relationships between willingness to share information for benefits and trust

This research examines the role of willingness to share one’s information for three benefits as tradeoffs – monetary gains, personalization, and national security – and their effects on trust in online businesses. Data were gathered from MTurk and the results indicate that willingness to share infor...

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Bibliographic Details
Main Authors: BANSAL, Gaurav, NAH, Fiona Fui-hoon
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Willingness to share information
monetary benefits
personalization
national security
trust
Databases and Information Systems
Graphics and Human Computer Interfaces
Online Access:https://ink.library.smu.edu.sg/sis_research/10044
https://ink.library.smu.edu.sg/context/sis_research/article/11044/viewcontent/Relationships_between_Willingness_to_Share_pv.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/10044
https://ink.library.smu.edu.sg/context/sis_research/article/11044/viewcontent/Relationships_between_Willingness_to_Share_pv.pdf

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