Relationships between willingness to share information for benefits and trust
This research examines the role of willingness to share one’s information for three benefits as tradeoffs – monetary gains, personalization, and national security – and their effects on trust in online businesses. Data were gathered from MTurk and the results indicate that willingness to share infor...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/10044 https://ink.library.smu.edu.sg/context/sis_research/article/11044/viewcontent/Relationships_between_Willingness_to_Share_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |