Relationships between willingness to share information for benefits and trust

• Main Authors: BANSAL, Gaurav, NAH, Fiona Fui-hoon
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Willingness to share information; monetary benefits; personalization; national security; trust; Databases and Information Systems; Graphics and Human Computer Interfaces
• Online Access: https://ink.library.smu.edu.sg/sis_research/10044; https://ink.library.smu.edu.sg/context/sis_research/article/11044/viewcontent/Relationships_between_Willingness_to_Share_pv.pdf
• Institution: Singapore Management University

This research examines the role of willingness to share one’s information for three benefits as tradeoffs – monetary gains, personalization, and national security – and their effects on trust in online businesses. Data were gathered from MTurk and the results indicate that willingness to share information for monetary gains and personalization is marginally associated with trust in online businesses, but willingness to share information for national security has no association with trust in online businesses. The paper also discusses implications, limitations, and future research directions.