Understanding gender differences in media perceptions: A comparison of 2D versus 3D media

Understanding gender differences in media perceptions: A comparison of 2D versus 3D media

We examine gender differences in 2D versus 3D media perceptions. Using the Hunter-Gatherer Theory of Spatial Gender Differences and Jung’s Theory of Psychological Types, we hypothesize differences in men’s and women’s perceptions of skill, challenge, telepresence, and satisfaction with online experi...

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Bibliographic Details
Main Authors: NAH, Fiona Fui-hoon, DEWESTER, David, ESCHENBRENNER, Brenda
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Gender differences
media
virtual worlds
skill
challenge
telepresence
satisfaction
Databases and Information Systems
Gender, Race, Sexuality, and Ethnicity in Communication
Graphics and Human Computer Interfaces
Online Access:https://ink.library.smu.edu.sg/sis_research/10070
https://ink.library.smu.edu.sg/context/sis_research/article/11070/viewcontent/Understanding_Gender_Differences_in_Media_Perceptions_pvoa.pdf
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Institution: Singapore Management University
Language: English
Description
Summary:We examine gender differences in 2D versus 3D media perceptions. Using the Hunter-Gatherer Theory of Spatial Gender Differences and Jung’s Theory of Psychological Types, we hypothesize differences in men’s and women’s perceptions of skill, challenge, telepresence, and satisfaction with online experiences in 2D versus 3D media interaction. The findings suggest that even though women perceive lower skill levels and greater challenges in using 2D and 3D media than men, women’s sense of telepresence is higher than men in both 2D and 3D media. Women are also more satisfied with their interaction in 2D and 3D media than men.

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