Understanding gender differences in media perceptions: A comparison of 2D versus 3D media

• Main Authors: NAH, Fiona Fui-hoon, DEWESTER, David, ESCHENBRENNER, Brenda
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Gender differences; media; virtual worlds; skill; challenge; telepresence; satisfaction; Databases and Information Systems; Gender, Race, Sexuality, and Ethnicity in Communication; Graphics and Human Computer Interfaces
• Online Access: https://ink.library.smu.edu.sg/sis_research/10070; https://ink.library.smu.edu.sg/context/sis_research/article/11070/viewcontent/Understanding_Gender_Differences_in_Media_Perceptions_pvoa.pdf
• Institution: Singapore Management University

We examine gender differences in 2D versus 3D media perceptions. Using the Hunter-Gatherer Theory of Spatial Gender Differences and Jung’s Theory of Psychological Types, we hypothesize differences in men’s and women’s perceptions of skill, challenge, telepresence, and satisfaction with online experiences in 2D versus 3D media interaction. The findings suggest that even though women perceive lower skill levels and greater challenges in using 2D and 3D media than men, women’s sense of telepresence is higher than men in both 2D and 3D media. Women are also more satisfied with their interaction in 2D and 3D media than men.