Understanding gender differences in media perceptions: A comparison of 2D versus 3D media

• Main Authors: NAH, Fiona Fui-hoon, DEWESTER, David, ESCHENBRENNER, Brenda
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Gender differences; media; virtual worlds; skill; challenge; telepresence; satisfaction; Databases and Information Systems; Gender, Race, Sexuality, and Ethnicity in Communication; Graphics and Human Computer Interfaces
• Online Access: https://ink.library.smu.edu.sg/sis_research/10070; https://ink.library.smu.edu.sg/context/sis_research/article/11070/viewcontent/Understanding_Gender_Differences_in_Media_Perceptions_pvoa.pdf
• Institution: Singapore Management University

We examine gender differences in 2D versus 3D media perceptions. Using the Hunter-Gatherer Theory of Spatial Gender Differences and Jung’s Theory of Psychological Types, we hypothesize differences in men’s and women’s perceptions of skill, challenge, telepresence, and satisfaction with online experi...