Ontology-based business process customization for composite web services

• Main Authors: LIANG, Qianhui (Althea), Wu, Xindong, PARK, E. K., Khoshgoftaar, T., Chi, C.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: Artificial Intelligence and Robotics; E-Commerce; Operations Research, Systems Engineering and Industrial Engineering
• Online Access: https://ink.library.smu.edu.sg/sis_research/218; https://ink.library.smu.edu.sg/context/sis_research/article/1217/viewcontent/Ontology_Based_Business_Process_Customization.pdf
• Institution: Singapore Management University

A key goal of the Semantic Web is to shift social interaction patterns from a producer-centric paradigm to a consumer-centric one. Treating customers as the most valuable assets and making the business models work better for them are at the core of building successful consumer-centric business model...