Spreadsheet Modeling to Determine the Optimum Hotel Room Rate for a Short High-Demand Period

Spreadsheet Modeling to Determine the Optimum Hotel Room Rate for a Short High-Demand Period

In this article, we describe a business modeling exercise that helps students understand the complex relationship between demand and price. The exercise seeks to determine the optimum pricing, in view of anticipated occupancy response that maximises profit for a hotel. Through the exercise, students...

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Bibliographic Details
Main Authors: LEONG, Thin Yin, LEE, Wee Leong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Spreadsheet modeling
Demand management
Business
Computer Sciences
Operations Research, Systems Engineering and Industrial Engineering
Online Access:https://ink.library.smu.edu.sg/sis_research/653
http://dx.doi.org/10.1287/ited.1100.0053
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/653
http://dx.doi.org/10.1287/ited.1100.0053

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