Spreadsheet Modeling to Determine the Optimum Hotel Room Rate for a Short High-Demand Period
In this article, we describe a business modeling exercise that helps students understand the complex relationship between demand and price. The exercise seeks to determine the optimum pricing, in view of anticipated occupancy response that maximises profit for a hotel. Through the exercise, students...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/653 http://dx.doi.org/10.1287/ited.1100.0053 |
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| Institution: | Singapore Management University |
| Language: | English |