Inkjet Printer Pricing
The inkjet printer business had adopted the “bait and hook”, also known as the “razors and blades” or “tied-products”, business strategy, offering the basic printer product at a very low (possibly below cost) price but charging a highly marked-up price for its proprietary ink cartridge. This case ex...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1364 http://dx.doi.org/10.1287/ited.1100.0052cs |
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| Institution: | Singapore Management University |
| Language: | English |