Inkjet Printer Pricing

The inkjet printer business had adopted the “bait and hook”, also known as the “razors and blades” or “tied-products”, business strategy, offering the basic printer product at a very low (possibly below cost) price but charging a highly marked-up price for its proprietary ink cartridge. This case ex...

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Bibliographic Details
Main Authors: LEONG, Thin Yin, MA, Nang Laik
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/1364
http://dx.doi.org/10.1287/ited.1100.0052cs
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Institution: Singapore Management University
Language: English
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