Effect of Web Design Characteristics on Customer Loyalty: A Multilevel Analysis
Web sites are important components of Internet strategy for organizations. This paper develops a theoretical model for understanding the effect of Web site design elements on customer loyalty to a Web site. We show the relevance of the business domain of a Web site to gain a contextual understanding...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2006
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1289 http://dx.doi.org/10.2753/MIS0742-1222230305 |
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| Institution: | Singapore Management University |
| Language: | English |