Cloud Services from a Consumer Perspective
Although there is an increased attention on Cloud Computing in the academic literature in the recent years, most research work focus on technical aspects of cloud computing. Research on consumers’ preferences for cloud services is limited to studies from consulting and industry companies. This paper...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2010
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1313 https://ink.library.smu.edu.sg/context/sis_research/article/2312/viewcontent/Cloud_Services_from_a_Consumer_Perspective.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Although there is an increased attention on Cloud Computing in the academic literature in the recent years, most research work focus on technical aspects of cloud computing. Research on consumers’ preferences for cloud services is limited to studies from consulting and industry companies. This paper fills the gap by empirically identifying consumer preferences for cloud service attributes. Using conjoint methods we reveal the relative importance of different attributes of cloud services. The results help both practitioners and academic researchers to better understand the prerequisites of a successful market introduction of cloud services and to design appropriate services. Moreover, the derived information enables a more accurate service differentiation and offers possibilities for second degree price discrimination. |
|---|