Cloud Services from a Consumer Perspective

• Main Authors: KOEHLER, Philip, ANANDASIVAM, Arun, MA, Dan
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: cloud computing; consumer preferences; conjoint analysis; Computer Sciences; Management Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/1313; https://ink.library.smu.edu.sg/context/sis_research/article/2312/viewcontent/Cloud_Services_from_a_Consumer_Perspective.pdf
• Institution: Singapore Management University

Although there is an increased attention on Cloud Computing in the academic literature in the recent years, most research work focus on technical aspects of cloud computing. Research on consumers’ preferences for cloud services is limited to studies from consulting and industry companies. This paper...