Does Complexity Deter Customer-Focus?

Does Complexity Deter Customer-Focus?

Economic models suggest that firms use a simple cost-benefit calculation to evaluate customer requests for new product features, but an extensive organizational literature shows the decision to implement innovation is more nuanced. We address this theoretical tension by studying how firms respond to...

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Bibliographic Details
Main Authors: ETHIRAJ, Sendil K., RAMASUBBU, Narayanasamy, Krishnan, M. S.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
innovation
customer focus
complexity
qualitative study
software industry
Computer Sciences
Management Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/1470
https://ink.library.smu.edu.sg/context/sis_research/article/2469/viewcontent/Complexity_Deter_Customer_Focus.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/1470
https://ink.library.smu.edu.sg/context/sis_research/article/2469/viewcontent/Complexity_Deter_Customer_Focus.pdf

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