Does Complexity Deter Customer-Focus?
Economic models suggest that firms use a simple cost-benefit calculation to evaluate customer requests for new product features, but an extensive organizational literature shows the decision to implement innovation is more nuanced. We address this theoretical tension by studying how firms respond to...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1470 https://ink.library.smu.edu.sg/context/sis_research/article/2469/viewcontent/Complexity_Deter_Customer_Focus.pdf |
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| Institution: | Singapore Management University |
| Language: | English |