Creating exceptional customer experience with data

Creating exceptional customer experience with data

In a joint commentary, SMU Associate Provost for Postgraduate Professional Education and Associate Professor of Accounting (Practice) Themin Suwardy and Melvin Yong, Singapore Country Head of CPA Australia, discussed how exceptional customer services can be created with data. They opined that this i...

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Bibliographic Details
Main Authors: SUWARDY, Themin, YONG, Melvin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Data analytics
customer service
Accounting
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/soa_research/1954
https://ink.library.smu.edu.sg/context/soa_research/article/2981/viewcontent/20210927_BT_CompaniesMarkets_05_32x26_D.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/soa_research/1954
https://ink.library.smu.edu.sg/context/soa_research/article/2981/viewcontent/20210927_BT_CompaniesMarkets_05_32x26_D.pdf

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