Creating exceptional customer experience with data
In a joint commentary, SMU Associate Provost for Postgraduate Professional Education and Associate Professor of Accounting (Practice) Themin Suwardy and Melvin Yong, Singapore Country Head of CPA Australia, discussed how exceptional customer services can be created with data. They opined that this i...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Online Access: | https://ink.library.smu.edu.sg/soa_research/1954 https://ink.library.smu.edu.sg/context/soa_research/article/2981/viewcontent/20210927_BT_CompaniesMarkets_05_32x26_D.pdf |
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| Institution: | Singapore Management University |
| Language: | English |