Be Customer Wise or Otherwise: Combining Data Mining and Interactive Visual Analytics to Analyse Large and Complex Customer Resource Management (CRM) Data

Be Customer Wise or Otherwise: Combining Data Mining and Interactive Visual Analytics to Analyse Large and Complex Customer Resource Management (CRM) Data

In this competitive world, more and more companies, such as our project sponsor, a global logistics company, are exploring the potential use of data mining techniques to make informed and intelligent marketing strategies. We conducted a customer segmentation study using a comprehensive set of custom...

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Bibliographic Details
Main Authors: KAM, Tin Seong, MISRA, Aditya Hridaya, JI, Jun Yao
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Customer Analytics
Cluster Analysis
customer segmentation
Customer Live-time Value
RFM
data visualization
data mining
Databases and Information Systems
Numerical Analysis and Scientific Computing
Online Access:https://ink.library.smu.edu.sg/sis_research/2051
http://support.sas.com/resources/papers/proceedings13/105-2013.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/2051
http://support.sas.com/resources/papers/proceedings13/105-2013.pdf

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