Creating exceptional customer experience with data

In a joint commentary, SMU Associate Provost for Postgraduate Professional Education and Associate Professor of Accounting (Practice) Themin Suwardy and Melvin Yong, Singapore Country Head of CPA Australia, discussed how exceptional customer services can be created with data. They opined that this i...

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Main Authors: SUWARDY, Themin, YONG, Melvin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
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Online Access:https://ink.library.smu.edu.sg/soa_research/1954
https://ink.library.smu.edu.sg/context/soa_research/article/2981/viewcontent/20210927_BT_CompaniesMarkets_05_32x26_D.pdf
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spelling sg-smu-ink.soa_research-29812022-03-04T05:28:47Z Creating exceptional customer experience with data SUWARDY, Themin YONG, Melvin In a joint commentary, SMU Associate Provost for Postgraduate Professional Education and Associate Professor of Accounting (Practice) Themin Suwardy and Melvin Yong, Singapore Country Head of CPA Australia, discussed how exceptional customer services can be created with data. They opined that this involves employing technology and analytical skills, with agile teams working across functional lines. SMU Associate Dean of the School of Computing and Information Systems and Professor of Information Systems (Education) Michelle Cheong said, “Sustainable competitive advantage can come from improvements in their product and service offerings which can be implemented quickly, cannot be imitated easily, and can bring benefits to their current and new users.” 2021-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/soa_research/1954 https://ink.library.smu.edu.sg/context/soa_research/article/2981/viewcontent/20210927_BT_CompaniesMarkets_05_32x26_D.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection School Of Accountancy eng Institutional Knowledge at Singapore Management University Data analytics customer service Accounting Technology and Innovation
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Data analytics
customer service
Accounting
Technology and Innovation
spellingShingle Data analytics
customer service
Accounting
Technology and Innovation
SUWARDY, Themin
YONG, Melvin
Creating exceptional customer experience with data
description In a joint commentary, SMU Associate Provost for Postgraduate Professional Education and Associate Professor of Accounting (Practice) Themin Suwardy and Melvin Yong, Singapore Country Head of CPA Australia, discussed how exceptional customer services can be created with data. They opined that this involves employing technology and analytical skills, with agile teams working across functional lines. SMU Associate Dean of the School of Computing and Information Systems and Professor of Information Systems (Education) Michelle Cheong said, “Sustainable competitive advantage can come from improvements in their product and service offerings which can be implemented quickly, cannot be imitated easily, and can bring benefits to their current and new users.”
format text
author SUWARDY, Themin
YONG, Melvin
author_facet SUWARDY, Themin
YONG, Melvin
author_sort SUWARDY, Themin
title Creating exceptional customer experience with data
title_short Creating exceptional customer experience with data
title_full Creating exceptional customer experience with data
title_fullStr Creating exceptional customer experience with data
title_full_unstemmed Creating exceptional customer experience with data
title_sort creating exceptional customer experience with data
publisher Institutional Knowledge at Singapore Management University
publishDate 2021
url https://ink.library.smu.edu.sg/soa_research/1954
https://ink.library.smu.edu.sg/context/soa_research/article/2981/viewcontent/20210927_BT_CompaniesMarkets_05_32x26_D.pdf
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