Improving the account record management of a customer success management team: An insider action research

• المؤلف الرئيسي: Roque, Jeremias P., Jr.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2023
• الموضوعات: Computer software industry—Customer services; Customer relations; Operations research; Accounting
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_manorg/160; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1185/viewcontent/Improving_the_account_record2_management_of_a_customer_success_man_Redacted.pdf
• المؤسسة: De La Salle University

Effective account records management is vital to the success of customer success managers (CSMs) in software companies. It enables better customer service, proactive issue resolution, collaboration, and data-driven decision-making. This study contributes to the knowledge base on the relevance of kno...