Does Complexity Deter Customer-Focus?

• Main Authors: ETHIRAJ, Sendil K., RAMASUBBU, Narayanasamy, Krishnan, M. S.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: innovation; customer focus; complexity; qualitative study; software industry; Computer Sciences; Management Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/1470; https://ink.library.smu.edu.sg/context/sis_research/article/2469/viewcontent/Complexity_Deter_Customer_Focus.pdf
• Institution: Singapore Management University

Economic models suggest that firms use a simple cost-benefit calculation to evaluate customer requests for new product features, but an extensive organizational literature shows the decision to implement innovation is more nuanced. We address this theoretical tension by studying how firms respond to...