Niche-Seeking in Influence Maximization with Adversary
In hotly contested product categories dominated by a few powerful firms, it is quite common for weaker or late entrants to focus only on particular segments of the whole market. The rationale for such strategy is intuitive: to avoid direct confrontation with heavy-weight firms, and to concentrate in...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1494 https://ink.library.smu.edu.sg/context/sis_research/article/2493/viewcontent/icec12_final.pdf |
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| Institution: | Singapore Management University |
| Language: | English |