Niche-Seeking in Influence Maximization with Adversary

In hotly contested product categories dominated by a few powerful firms, it is quite common for weaker or late entrants to focus only on particular segments of the whole market. The rationale for such strategy is intuitive: to avoid direct confrontation with heavy-weight firms, and to concentrate in...

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Bibliographic Details
Main Authors: LIOW, Long Foong, CHENG, Shih-Fen, LAU, Hoong Chuin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
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Online Access:https://ink.library.smu.edu.sg/sis_research/1494
https://ink.library.smu.edu.sg/context/sis_research/article/2493/viewcontent/icec12_final.pdf
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Institution: Singapore Management University
Language: English

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