Influentials, novelty, and social contagion: The viral power of average friends, close communities, and old news

Influentials, novelty, and social contagion: The viral power of average friends, close communities, and old news

What is the effect of (1) popular individuals, and (2) community structures on the retransmission of socially contagious behavior? We examine a community of Twitter users over a five month period, operationalizing social contagion as ‘retweeting’, and social structure as the count of subgraphs (smal...

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Bibliographic Details
Main Authors: HARRIGAN, Nicholas, ACHANANUPARP, Palakorn, LIM, Ee Peng
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Social contagion
Subgraphs
Network motifs
Influentials hypothesis
Community structures
Twitter > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >
Databases and Information Systems
Numerical Analysis and Scientific Computing
Social Media
Sociology of Culture
Online Access:https://ink.library.smu.edu.sg/sis_research/1539
https://ink.library.smu.edu.sg/context/sis_research/article/2538/viewcontent/auto_convert.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/1539
https://ink.library.smu.edu.sg/context/sis_research/article/2538/viewcontent/auto_convert.pdf

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