Influentials, novelty, and social contagion: The viral power of average friends, close communities, and old news

• Main Authors: HARRIGAN, Nicholas, ACHANANUPARP, Palakorn, LIM, Ee Peng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Social contagion; Subgraphs; Network motifs; Influentials hypothesis; Community structures; Twitter > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > > >; Databases and Information Systems; Numerical Analysis and Scientific Computing; Social Media; Sociology of Culture
• Online Access: https://ink.library.smu.edu.sg/sis_research/1539; https://ink.library.smu.edu.sg/context/sis_research/article/2538/viewcontent/auto_convert.pdf
• Institution: Singapore Management University

What is the effect of (1) popular individuals, and (2) community structures on the retransmission of socially contagious behavior? We examine a community of Twitter users over a five month period, operationalizing social contagion as ‘retweeting’, and social structure as the count of subgraphs (smal...