Influentials, novelty, and social contagion: The viral power of average friends, close communities, and old news
What is the effect of (1) popular individuals, and (2) community structures on the retransmission of socially contagious behavior? We examine a community of Twitter users over a five month period, operationalizing social contagion as ‘retweeting’, and social structure as the count of subgraphs (smal...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1539 https://ink.library.smu.edu.sg/context/sis_research/article/2538/viewcontent/auto_convert.pdf |
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| Institution: | Singapore Management University |
| Language: | English |