Consumer-driven innovation management

Consumer-driven innovation management

The evolution of human society leads to increased affluence and prosperity of certain populations, sometimes at the expense of well-established markets. Market leaders in products and services tend to be so focused on their current customer base that they are caught off guard with the changes in mar...

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Bibliographic Details
Main Authors: NARASIMHALU, Arcot Desai, MITRA, Shekhar
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Innovation
consumer-insights
fuzzy front-end
Computer Sciences
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/sis_research/1669
https://ink.library.smu.edu.sg/context/sis_research/article/2668/viewcontent/Consumer_driven_innovation_mgt_2012_pvoa.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/1669
https://ink.library.smu.edu.sg/context/sis_research/article/2668/viewcontent/Consumer_driven_innovation_mgt_2012_pvoa.pdf

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