Consumer-driven innovation management
The evolution of human society leads to increased affluence and prosperity of certain populations, sometimes at the expense of well-established markets. Market leaders in products and services tend to be so focused on their current customer base that they are caught off guard with the changes in mar...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1669 https://ink.library.smu.edu.sg/context/sis_research/article/2668/viewcontent/Consumer_driven_innovation_mgt_2012_pvoa.pdf |
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| Institution: | Singapore Management University |
| Language: | English |