Reputation Stretching in Online Auctions

• المؤلفون الرئيسيون: CHEN, Jianqing, LIN, Mei, WHINSTON, Andrew B.
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2006
• الموضوعات: Reputation Stretching; Online Auctions; Keyword Auctions; Computer Sciences; Management Information Systems
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/sis_research/1724; https://ink.library.smu.edu.sg/context/sis_research/article/2723/viewcontent/LinMei_2006_ReputationWeb1C_1.pdf
• المؤسسة: Singapore Management University

Reputation systems are ubiquitously employed in the online marketplaces to provide information on users’ abilities and trustworthiness. We focus particularly on the problem of reputation stretching, the extension of an established reputation into a new market. By examining various factors—market siz...