Reputation Stretching in Online Auctions
Reputation systems are ubiquitously employed in the online marketplaces to provide information on users’ abilities and trustworthiness. We focus particularly on the problem of reputation stretching, the extension of an established reputation into a new market. By examining various factors—market siz...
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Main Authors: | CHEN, Jianqing, LIN, Mei, WHINSTON, Andrew B. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2006
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Online Access: | https://ink.library.smu.edu.sg/sis_research/1724 https://ink.library.smu.edu.sg/context/sis_research/article/2723/viewcontent/LinMei_2006_ReputationWeb1C_1.pdf |
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Institution: | Singapore Management University |
Language: | English |
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