Reputation Stretching in Online Auctions

• Main Authors: CHEN, Jianqing, LIN, Mei, WHINSTON, Andrew B.
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2006
• 主題: Reputation Stretching; Online Auctions; Keyword Auctions; Computer Sciences; Management Information Systems
• 在線閱讀: https://ink.library.smu.edu.sg/sis_research/1724; https://ink.library.smu.edu.sg/context/sis_research/article/2723/viewcontent/LinMei_2006_ReputationWeb1C_1.pdf

Reputation systems are ubiquitously employed in the online marketplaces to provide information on users’ abilities and trustworthiness. We focus particularly on the problem of reputation stretching, the extension of an established reputation into a new market. By examining various factors—market siz...