IT-Supported a la Carte Pricing in Air Travel: A Test of the Strategic Decommoditization Hypothesis

IT-Supported a la Carte Pricing in Air Travel: A Test of the Strategic Decommoditization Hypothesis

Global distribution systems (GDSs) and online travel agencies (OTAs) have been providing critical intermediation services for the air travel services industry. Their systems services have eroded the airlines' revenue by encouraging consumers to do price comparison-based purchases though, which...

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Bibliographic Details
Main Authors: GRANADOS, N. F., Kauffman, Robert J., Lai, H. C., Lin, H. C.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Air travel industry
À la carte pricing
Channel conflict
Data analytics
Decommoditization
Intermediaries
Mechanism design
Computer Sciences
Numerical Analysis and Scientific Computing
Operations and Supply Chain Management
Online Access:https://ink.library.smu.edu.sg/sis_research/1745
http://dx.doi.org/10.1016/j.dss.2012.01.009
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/1745
http://dx.doi.org/10.1016/j.dss.2012.01.009

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