IT-Supported a la Carte Pricing in Air Travel: A Test of the Strategic Decommoditization Hypothesis

• Main Authors: GRANADOS, N. F., Kauffman, Robert J., Lai, H. C., Lin, H. C.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Air travel industry; À la carte pricing; Channel conflict; Data analytics; Decommoditization; Intermediaries; Mechanism design; Computer Sciences; Numerical Analysis and Scientific Computing; Operations and Supply Chain Management
• Online Access: https://ink.library.smu.edu.sg/sis_research/1745; http://dx.doi.org/10.1016/j.dss.2012.01.009
• Institution: Singapore Management University

Global distribution systems (GDSs) and online travel agencies (OTAs) have been providing critical intermediation services for the air travel services industry. Their systems services have eroded the airlines' revenue by encouraging consumers to do price comparison-based purchases though, which...