IT-Supported a la Carte Pricing in Air Travel: A Test of the Strategic Decommoditization Hypothesis
Global distribution systems (GDSs) and online travel agencies (OTAs) have been providing critical intermediation services for the air travel services industry. Their systems services have eroded the airlines' revenue by encouraging consumers to do price comparison-based purchases though, which...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1745 http://dx.doi.org/10.1016/j.dss.2012.01.009 |
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| Institution: | Singapore Management University |
| Language: | English |