Examining advances in technology and hospitality information strategy
Hospitality managers have turned to IT to streamline reservations, capture new customer data, and build market share. Internet-based reservations, advertising and communication, social media, and mobile phones offer technology-led opportunities for value cocreation with customers. We aim to stimulat...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1749 https://ink.library.smu.edu.sg/context/sis_research/article/2748/viewcontent/1938965512468844.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Hospitality managers have turned to IT to streamline reservations, capture new customer data, and build market share. Internet-based reservations, advertising and communication, social media, and mobile phones offer technology-led opportunities for value cocreation with customers. We aim to stimulate sharing of new ideas, current applications and emerging managerial know-how for the hospitality industry, while bringing new submissions to CQ. |
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