Examining advances in technology and hospitality information strategy

• Main Authors: KAUFFMAN, Robert J., Oconnor, P.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Computer Sciences; Health and Medical Administration
• Online Access: https://ink.library.smu.edu.sg/sis_research/1749; https://ink.library.smu.edu.sg/context/sis_research/article/2748/viewcontent/1938965512468844.pdf
• Institution: Singapore Management University

Hospitality managers have turned to IT to streamline reservations, capture new customer data, and build market share. Internet-based reservations, advertising and communication, social media, and mobile phones offer technology-led opportunities for value cocreation with customers. We aim to stimulat...