Toward Service Innovation: An Investigation of the Business Potential of Mobile Video Services in China

Toward Service Innovation: An Investigation of the Business Potential of Mobile Video Services in China

Purpose – The purpose of this paper is to analyze the business potential of mobile video services in China via the case study of M-Vzone.com. It answers two research questions: what are the important factors that affect the adoption of mobile video services for individuals and enterprises? How much...

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Bibliographic Details
Main Authors: CHEN, Rong, LI, Zang, CHU, Chao-Hsien
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
China
Internet
Mobile communication systems
Mobile networks
Mobile technology
Mobile video services
M-Vzone
Technology adoption
Value chain
Video
Asian Studies
Computer Sciences
Management Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/1777
http://dx.doi.org/10.1108/17468771111157436
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/1777
http://dx.doi.org/10.1108/17468771111157436

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