Toward Service Innovation: An Investigation of the Business Potential of Mobile Video Services in China
Purpose – The purpose of this paper is to analyze the business potential of mobile video services in China via the case study of M-Vzone.com. It answers two research questions: what are the important factors that affect the adoption of mobile video services for individuals and enterprises? How much...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2011
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1777 http://dx.doi.org/10.1108/17468771111157436 |
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| Institution: | Singapore Management University |
| Language: | English |