Toward Service Innovation: An Investigation of the Business Potential of Mobile Video Services in China

• Main Authors: CHEN, Rong, LI, Zang, CHU, Chao-Hsien
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: China; Internet; Mobile communication systems; Mobile networks; Mobile technology; Mobile video services; M-Vzone; Technology adoption; Value chain; Video; Asian Studies; Computer Sciences; Management Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/1777; http://dx.doi.org/10.1108/17468771111157436
• Institution: Singapore Management University

Purpose – The purpose of this paper is to analyze the business potential of mobile video services in China via the case study of M-Vzone.com. It answers two research questions: what are the important factors that affect the adoption of mobile video services for individuals and enterprises? How much...