Adaptive Strategies for Coping with Product Variety Decisions
Under acute global competitive pressure, many companies have viewed product diversification as a strategic weapon with which to win market shares. Nevertheless, product diversification increases costs and sometimes degrades product quality. Many businesses today confront the dilemma of whether to br...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1991
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1795 http://dx.doi.org/10.1108/EUM0000000001279 |
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| Institution: | Singapore Management University |
| Language: | English |