Content Contribution in Social Media: The Case of YouTube

Content Contribution in Social Media: The Case of YouTube

Social media allows individuals and businesses to contribute contents for public viewing. However, little is known about the underlying incentives that why content providers derive utilities from such activities. In this study, we build a dynamic structural model to recover the utility function for...

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Bibliographic Details
Main Authors: TANG, Qian, GU, Bin, WHINSTON, Andrew B.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Communication Technology and New Media
Computer Sciences
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/sis_research/1846
https://ink.library.smu.edu.sg/context/sis_research/article/2845/viewcontent/Content_Contri_Case_Youtube_2012_HICSS_pv.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/1846
https://ink.library.smu.edu.sg/context/sis_research/article/2845/viewcontent/Content_Contri_Case_Youtube_2012_HICSS_pv.pdf

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