Content Contribution in Social Media: The Case of YouTube
Social media allows individuals and businesses to contribute contents for public viewing. However, little is known about the underlying incentives that why content providers derive utilities from such activities. In this study, we build a dynamic structural model to recover the utility function for...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1846 https://ink.library.smu.edu.sg/context/sis_research/article/2845/viewcontent/Content_Contri_Case_Youtube_2012_HICSS_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |