Managing Successive Generation Product Diffusion in the Presence of Strategic Consumers

Frequent new product release and technological uncertainty about the release time pose significant challenges for firms to manage successive generation of products. On the one hand, strategic consumers may delay their purchase decision and substitute the earlier generation with the newer generation...

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Bibliographic Details
Main Author: GUO, Zhiling
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/1878
https://ink.library.smu.edu.sg/context/sis_research/article/2877/viewcontent/cist2011_submission_51.pdf
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Institution: Singapore Management University
Language: English
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