AdNext: A Visit-Pattern-Aware Mobile Advertising System for Urban Commercial Complexes

AdNext: A Visit-Pattern-Aware Mobile Advertising System for Urban Commercial Complexes

As smartphones have become prevalent, mobile advertising is getting significant attention as being not only a killer application in future mobile commerce, but also as an important business model of emerging mobile applications to monetize them. In this paper, we present AdNext, a visit-pattern-awar...

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Bibliographic Details
Main Authors: KIM, Byoungjip, HA, Jin-Young, LEE, SangJeong, KANG, Seungwoo, LEE, Youngki, RHEE, Yunseok, Nachman, Lama, SONG, Junehwa
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Mobile advertising
Sequential visit patterns
Prediction models
Wi-Fi localization
User survey
Software Engineering
Online Access:https://ink.library.smu.edu.sg/sis_research/2078
https://ink.library.smu.edu.sg/context/sis_research/article/3077/viewcontent/p7_kim.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/2078
https://ink.library.smu.edu.sg/context/sis_research/article/3077/viewcontent/p7_kim.pdf

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